Choreography Central! Company History

More Zap Productions was established in 1987 to provide entertainment production services and talent for special events, corporate conventions, film and TV projects. With over 600 events to our credit, all over the world, we are experts in presenting quality productions with flair, imagination and energy. We’ve received rave reviews and a reputation for excellence in all our endeavors.

More Zap’s founder and CEO, Michelle Zeitlin, felt it was time to offer these high-end, hands-on services to the general public, in a more personal and immediate way. Thus, Choreography Central was born.

Our staff is dedicated to the craft of the performing arts, and savvy about the commercial nature of the entertainment business, and sports marketing. Our choreographers and instructors are tops in their field, crisscrossing the corporate sector and Hollywood. We’ve taken our combined years of experience and knowledge to create a winning package for you. Now you can get STYLISH, ORIGINAL choreography for CHEER, DRILL AND DANCE TEAM routines.

We also provide one day and weekend workshops, master classes, and clinics for dance teachers, studio owners and cheer advisors/coaches across the United States, Canada and the globe, "pee wee thru Pro." In addition, our packages include a creative consultation with you on music choices and wardrobe. We will mix and burn a customized CD for your routine.

Unsuitable" Film, on the Set with Tekla Kostek, Gary Franco If you are seeking energetic, exciting and precision choreography for your next production, you need look no further. Michelle Zeitlin oversees every project herself, and will always book exactly the right person for the assignment. We offer jazz, hip hop, ballet, lyrical, tap, and many specialty styles like Can-Can, country-western and Hula. For cheer teams we offer pom, stunts, gymnastics and fitness seminars too. READ UP ON OUR CURRENT ROSTER OF CHOREOGRAPHERS for Coming Cheer/Dance Season: Eric Anderson, Lisa Czawlytko, Shyra Fernandez, Bradley Rapier, Ilyse Baker, Rustin Matthew, Mic Thompson, Lisa Kellogg, Danial Jerod Brown, Christopher M. Jones, Michelle Boehle, John Abell, Jennifer "Goldie" Goldman, Scotty Nguyen, Steven Butler, Irazmi Perez, and Michelle Zeitlin.

We also represent a "new breed" of talent, available as assistants, associates or principal choreographers for cheer, drill teams and pep squads. These NFL and NBA affiliated cheerleader-dancers are young, enthusiastic, and professional. Our youth groups, teen and collegiate clients love working with our staff, since they feel this gives them bragging rights!

Our productions have THE WINNING COMBINATION! We work with all ages, all skill levels, and will match the appropriate choreographer/talent to your project. We can come to your school, gym or community venue, in your city. Or you can combine forces with another locally based studio or team, and we can create a clinic or workshop just right for your group--"PEE WEES THRU PROFESSIONAL.